Capysun Natural Oranje Juice
Visual Identity
BRIEF
Create a fun, family-friendly brand identity and packaging design for a premium orange juice made from Florida-grown oranges. The brand should evoke feelings of natural goodness, healthy refreshment, and strong ties to the Floridian environment.
Logo Mascot: The instantly recognizable and beloved capybara will serve as the brand's quirky animal mascot. Its friendly, laid-back personality should be captured.
Logo Style: Bright, citrusy color palette complementing the orange juice product. Whimsical, hand-drawn illustration style with rustic accents evoking farm freshness.
Packaging: Eye-catching juice carton/bottle design featuring the capybara character prominently. Emphasize natural ingredients, Florida origins, and taste imagery.Supporting Graphics: Branded pattern/textures using oranges, leaves, etc. Illustrations of capybaras in a Florida orange grove Environment.
Deliverables:
Logo
Color Palette
Package sticker
Health-conscious families looking for a premium, all-natural, and ethically-sourced orange juice option with a touch of fun character.The brand's look should balance adorable capybara whimsy with clear premium juice cues. The goal is to create something that delights both kids and parents alike while celebrating the natural flavors of Florida's oranges.
