Grounded Coffee Branding
Packaging design
Grounded Coffee wanted a brand identity that would feel authentic, approachable, and community-driven. The challenge was to move beyond generic café aesthetics and instead create a system that communicates both craftsmanship and warmth.
We developed:
Logo — a bold yet approachable mark that embodies the grounded, everyday ritual of coffee.
Color Palette — earthy, rich tones paired with cool neutrals to evoke comfort and connection.
Typography — modern sans-serifs balanced with characterful accents for a mix of clarity and personality.
Packaging & Visual Language — clean layouts, natural textures, and brand storytelling that highlight quality sourcing and a sense of community.
The result: A brand system that positions Grounded Coffee as a reliable daily ritual with a story worth savoring — appealing to both casual coffee drinkers and craft enthusiasts.
Messaging Strategy
"Authentic. Crafted. Connected."
Grounded’s voice emphasizes honesty and warmth — highlighting clean sourcing, handcrafted quality, and the role of coffee in daily life. The messaging was designed to resonate with customers who value both authenticity and experience.
Visual Identity
"Earthy warmth, modern clarity."
The system leans into rich browns, warm neutrals, and grounded typography to create a sense of familiarity and trust. The design avoids pretension, focusing instead on approachability and craft.
Brand Experience
"From the bag to the barista."
Whether on packaging, in-store touchpoints, or social media, the brand creates a consistent and welcoming experience. The design makes the product feel high-quality but accessible — elevating the ritual of coffee without alienating casual drinkers.
Results for the Brand
A cohesive identity rooted in authenticity and warmth
Packaging that communicates craft and quality at a glance
Strong positioning that helps Grounded stand out in the crowded coffee market as a brand with heart and roots
Deliverables:
Icons
Illustrations
Logo
Brand Positioning
"Coffee with roots."
We positioned Grounded Coffee as more than just a drink—it’s a community anchor.
The identity speaks to both the everyday ritual of coffee and the deeper connection it fosters between people.
