Grounded Coffee Branding
Packaging design
BRIEF
Create a bold, retro-inspired brand identity and packaging suite playing off abstract travel patch and sticker design elements. The brand should evoke a sense of wanderlust while maintaining premium coffee cues.
Logo: Iconic, abstract-style design reminiscent of travel stickers or scout patches. Use an illustrative, organic aesthetic. Prominent "Ground Coffee" logotype.
Color Palette: Primarily deep blue tones with accents of orange, brown, and neutral shades. Color-blocked segments mirroring vintage travel stickers.
Packaging: Coffee bag and cup designs utilizing the abstract patch branding as the focal point. Highlight origins, roast profiles, and Portland locale.
Deliverables:
Icons
Illustrations
Logo
Younger coffee enthusiasts, specialty roast connoisseurs, travelers, outdoor adventurers, and those with a free-spirited sense of nostalgia for the open road.
The brand should toe the line between a nostalgic, outdoor aesthetic and modern Portland craft coffee culture. Aim for an adventurous, road-tripping vibe balanced with premium coffee quality cues.
