Runners High Activewear Line
Apparel Line
BRIEF
Develop a funky, contemporary brand identity and apparel line graphics featuring running tree character illustrations. The brand should have a cool, urban vibe blended with natural themes.
Character Mascots: Abstract tree characters depicted as if running, with elongated root-like legs and simplistic leaf designs for the tops. Create a few variations.
Brand Style: Bold color palette combining bright energetic hues with natural greens and electric colors. Funky, angular illustration style with purposely unrefined line work.
Apparel Graphics: T-shirts, tank tops, shorts, and leggings featuring the running tree character illustrations prominently. Include motivational messaging and "Run Wild" typography.
Supporting Graphics: Streetwear-inspired stickers and additional graphics. Urban exploration tags.
Deliverables:
Icons
Illustrations
Logo
Health-conscious urbanites, modern joggers, gym-goers looking for activewear with an eco-friendly yet fashion-forward aesthetic. Demographic spans Gen Z to millennials.
The brand's visuals should feel young, hip, and convey a sustainable yet high-energy design ethos. The whimsical running tree characters provide a signature brand element to feature across apparel and marketing assets.