Runners High Activewear Line
Branding
Runner’s High — Quick Brief
Runner’s High needed a brand identity that could bridge the energy of urban streetwear with the spirit of nature. The challenge was to design a look that speaks to runners who see movement not just as exercise but as a way of life.
We developed:
Logo & Mascots — funky abstract tree characters with root-like legs and leaf-inspired tops, each designed to look like they’re in motion.
Color Palette — an electric mix of bright neon hues and earthy greens, balancing energy with natural grounding.
Typography — bold, angular type paired with “Run Wild” messaging that feels rebellious yet motivational.
Apparel Graphics — t-shirts, tanks, leggings, and shorts featuring the tree characters, paired with urban-inspired layouts and slogans.
Supporting Graphics — streetwear-inspired stickers, tags, and motifs designed for community and lifestyle crossover.
The result: A funky, contemporary identity that positions Runner’s High as a running-meets-streetwear lifestyle brand — empowering athletes to feel connected, expressive, and unapologetically wild.
Deliverables:
Icons
Illustrations
Logo
Brand Positioning
"Run wild. Stay grounded."
Runner’s High lives at the crossroads of athletics, art, and street culture. It’s not just about performance — it’s about identity, expression, and belonging.
Messaging Strategy
"Energy meets attitude."
The brand voice is bold, playful, and urban, with an edge that pushes past traditional fitness clichés. Messaging like “Run Wild” encourages self-expression while tying back to the natural character mascots.
Results for the Brand
Distinct mascot system that blends natural themes with street culture
Apparel graphics that feel collectible, wearable, and community-driven
Positioning that redefines running as creative self-expression rather than just sport
Visual Identity
"Funky, unrefined, electric."
The system leans into angular illustrations, bold neon-meets-green palettes, and rough linework that feels hand-drawn and alive. It’s raw, authentic, and deliberately imperfect — designed to feel more like a movement than a polished corporate brand.
Brand Experience
"From streets to trails."
Every touchpoint — apparel, stickers, digital — is designed for community crossover. It works on the trail, in the city, or at a music festival. Runner’s High is less about gear and more about a tribe of runners and creators.
